A Successful Niche Business Specializing in Laptop Carts

As a regular subject in my blog, I like to describe on-line businesses that successfully focus on interesting niches. I believe that the key to success for a small business (both online and off) is to specialize in one area where you can be an expert - and command a higher value.

Today, I'm writing about eLapTopCarts.com, which specializes in selling laptop carts.

Computer accessory websites which sell hundreds of different products, such as cables, are a dime a dozen. Their product offerings are generic, and they provide no value-added service. Thus, all they can compete on is price, and they basically make nickles and dimes from their sales.

eLapTopCarts.com doesn't bother with the $2 cables. Instead, they focus on being the specialist for those businesses that need a laptop cart or other secured laptop storage solution. They even promote their expert customer service on their website's home page.

Thus, eLapTopCarts.com aren't competing as a commodity with regular computer accessory websites - even those that carry a few laptop carts. Instead, they have positioned themselves as value-added experts when it comes to laptop storage and protection. That is all they do and, thus, they carry the widest selection of products in this category, and have a lot of value-added knowledge to assist their customers.