Thursday, December 08, 2011

Interesting Sub-Niche Business Within The Niche of Foreign Exchange


As a regular subject in my blog, I like to describe on-line businesses that operate in interesting niches.

Today, I'm writing about a foreign currency exchange called foreign-currency-uk.com.

Instead of operating like a normal, "dime a dozen" currency exchange, which coverts any major currencies, and depends on volumes of activity, this company has positioned itself as a higher margin consulting service with higher margins.

They provide currency exchange and international money transfer services only into British Pounds and specialize in helping individuals buying real estate in the U.K., as well as businesses that regularly transfer money to the United Kingdom.

By specializing in only this one currency and country, they can focus on becoming a deep expert on all applicable laws, method of operations, and tricks of the trade for Pound conversion. This company can then offer value-added service to its customers to distinguish it from a regular currency exchange.

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