Sunday, September 11, 2011

Example of A Niche Business - Foreign Exchange Mitigation


As a regular subject in my blog, I like to describe on-line businesses that operate in interesting niches.

Today, I'm writing about a currency broker called foreign-currency-uk.com.

Instead of operating like a normal, "dime a dozen" currency exchange, which coverts any major currencies, and depends on volumes of activity, this company has positioned itself as a higher margin consulting service with higher margins.

They provide foreign currency exchange only into British Pounds and specialize in helping individuals buying real estate in the U.K., as well as businesses that regularly make international money transfers to the United Kingdom.

By specializing in only this one currency and country, they can focus on becoming a deep expert on all applicable laws, method of operations, and tricks of the trade for Pound conversion. This company can then offer value-added service to its customers to distinguish it from a regular currency exchange.

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