Keeping A Business Simple, Small, and Focused

One of my philosophies for success is to keep things simple, small, and focused. As a result, I like to periodically shine a spotlight on niche internet businesses that succeed by finding their own area, and focusing tightly on this market.

Today, I'm profiling a company called Data Graphics, Inc.

Data Graphics has a simple to understand business - they provide custom labels for the industrial, military, and commercial markets. Unlike other graphics companies, who specialize in designing other products, Data Graphics only does labels.

Thus, unlike the competition (who probably only handle a few types of labels), Data Graphics can provide a custom label in an exhaustive list of materials and forms. For example, they can do nameplates, labels, decals, embossed, aluminum, die cut, etc.

This gives them an advantage of larger companies. These companies sell breadth - more than one type of product. Therefore, they can't compete on depth by providing a lot of variety within labels.