Today's Niche: Dental Insurance

I have a regular feature of this blog where I like to spotlight interesting niche websites and businesses that I come across.

I think that the best way for small businesses to be successful is to find a niche that they enjoy, and then fill it.

Today's post is on a website that specializes in dental insurance - including student dental insurance.

In other words, rather than join the crowded field of general insurance websites, they focused on the niche of dental insurance.

This eliminates the many sites that focus on life insurance, because they are simply not relevant to the market that this site markets to. By focusing solely on dental insurance, they stand out from the jack of all trades insurance sites that make dental insurance an afterthought offering.

It is a win-win situation, because consumers looking for dental coverage can benefit from the specialized advice and information found on the site. In return, the site stands out among dental insurance shoppers - compared to the more general insurance web sites.

This will create the positive cycle found in successful niche businesses: people in need of dental insurance will be attracted to the site since it focuses on their relevant niche, and then the website will get better at servicing this niche, and attract more referrals from satisfied customers.