DECT Phone Website - Example of a targeted, Focused Niche Website

Here is an example of a tightly targeted and focused niche website. This site sells only one specialized type of product - DECT phones.

By specializing in this one type of phone, they can attract attention as an expert, and they can sell every single model of DECT phone. Thus, they are going deep vs. wide - which is when a store sells a wide variety of merchandise, but lacks more than 1 or 2 models in each area.