MuVChat: Combining Movie Theaters and Twitter

I read a story in the Chicago Tribune about a clever idea that lets movie theaters make money with cult classic movies (such as "Zoolander").

It's called MuVChat, which was created by Rien Heald, an inventor from the western Chicago suburb of Naperville, IL.

MuVChat is currently being used on 3 screens at the Charlestowne 18 theater, in St. Charles (another western suburb).

Audience members can text funny comments to a phone number, and the comments will appear on screen.

So, it is like mashing Twitter with "Mystery Science Theater 3000".