Monday, April 14, 2008
Here is an example of creating a win-win situation in internet marketing:
After buying The Rich Jerk eBook, you can sign up free at their website, and you not only get access to forums, but you also get access to an owner's section where you can freely download updated versions of the eBook!
This is a win for the customer because they get the unusual benefit of having paid for an eBook once, and then getting years of use out of it because any outdated info gets regularly replaced.
It is a win for the Rich Jerk company because they achieve a "stickiness" with their customers - usually selling an eBook is a one-time transaction, but now there is an incentive for the customer to keep coming back to the website.
This kind of "out of the box" thinking is a big reason I enjoyed reading The Rich Jerk and recommending it.
It is a good beginner's resource for starting an internet business.
It is relatively low-priced (compared to most info marketing ebooks on Clickbank) and provides a solid, quick, no-fluff introduction to all the fundamental ways of making money on the internet.
It even provides information on importing physical goods and selling them on eBay.
Labels: internet marketing