Monday, April 07, 2008
In part 1, we looked at split testing. We concluded that split testing was easy to implement, but it delayed optimization because you can only test one variable at a time.
In part 2, we then looked at multivariate testing. This type of testing can optimize a web page relatively quickly (especially if Taguchi or MuVar algorithms are used), but is too complex to be implemented from scratch by most internet marketers.
In this third part, we will look more closely at the MuVar software package for testing websites. This is one of the most powerful statistical analysis software packages available for testing websites.
By powerful, I mean that it not only completes multivariate analysis quickly, but it completely hides implementation complexity from the user, and provides an automated turn-key solution.
After you install MuVar on a website, you assign variables to different parts of the page (i.e. headline, first paragraph, testimonials, guarantee, etc.) You can then add in as many variations of the variables as you like. MuVar will then go to work, presenting different combinations of variables to visitors, and tracking the results automatically.
MuVar encourages constant incremental improvement. Even after your sales page settles down to a certain level of conversion rate, you or your contractors can continuously add new choices for each variable.
Labels: internet marketing