Tuesday, February 12, 2008
Minimalist Marketing
Do we really need long copy for sales letters?
While getting gas at 7-11, I saw that the pump had a great ad for their new chicken hot dog.
The sales copy consisted of a picture of the hot dog in a bun, followed by a one-liner:
"100% real chicken. 100% real taste."
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2 comments:
Let's try then shall we?
Here's the sales copy for my blog:
"100% pure blogging. No BS added."
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